Structured analysis of competitors, positioning and market share, built from public, primary and licensed sources.
We track competitors' strategy, pricing, capability and market share using a structured framework rather than ad hoc monitoring, drawing on public filings, licensed databases, patent and hiring signals, and interviews conducted through a discreet expert network. Findings are organised into comparable scorecards so a client can track relative position over time and brief internal stakeholders from a consistent evidence base.
The methods below are documented in every competitive intelligence engagement, so the findings can be checked and reproduced.
Structured competitor benchmarking across strategy, pricing and capability
Win/loss analysis from sales and procurement records
Patent, hiring and public-filing signal tracking
Interviews conducted through an independent expert network
Positioning maps derived from comparable, sourced criteria
Deliverables are agreed at scoping. A typical engagement produces:
Competitive Intelligence is most often commissioned across these sectors, though the method travels well beyond them.
We combine public filings, licensed commercial databases, patent and hiring records, and interviews conducted through an independent expert network; every claim in the report is attributed to a source category.
Yes. Many clients commission an initial baseline study followed by quarterly or biannual updates tracking a fixed set of indicators.
Expert-network interviews are governed by disclosure and non-solicitation terms, and we do not accept engagements that would require an expert to breach confidentiality obligations to a current employer.
Bottom-up and top-down estimates of market value, volume and growth.
Segmentation, needs and buying behaviour from primary fieldwork.
In-depth studies of industry structure, drivers and outlook.
Feasibility, demand and regulatory assessment for new markets.
Perception, messaging and category-positioning studies.
Commercial due diligence and market evidence for investment.
Regulatory impact and market analysis for public decisions.
Tell us the decision you are trying to make. We will propose a scope, method and timeline, and be candid about what independent research can and cannot settle.