Market Sizing
Bottom-up and top-down estimates of market value, volume and growth.
Market research
Independent market research, with methods you can check.
Our commercial research applies the same standards as our peer-reviewed work: documented methods, disclosed data and independent review. We help businesses, investors and public bodies understand markets, customers and competitors.
Overview
Research standards, applied to commercial questions.
Market research at the Institute is the commercial application of how we already work: evidence gathered under a documented method, analysed transparently, and delivered so a reader can interrogate the numbers rather than take them on trust.
We are non-partisan and independent. We report what the evidence shows — including where it diverges from the answer a client hoped for — because a study is only useful to a board, an investment committee or a regulator if it is honest. The result is market intelligence built to the same standard as our published research.
Documented methods
Every study states its data sources, sampling and analytical approach so the findings can be checked, not taken on trust.
Independent review
Methodology and key figures are reviewed internally, and by an external adviser where the decision warrants it, before delivery.
Primary and secondary evidence
We combine fieldwork — interviews, surveys, reference calls — with licensed and public data, and triangulate between them.
Confidence stated, not implied
Assumptions and confidence ranges are shown in full, rather than presenting a single unsourced number as fact.
What we research
Markets, customers, competitors and the sectors around them.
Our work answers the recurring commercial questions across six themes — and draws on the same industry coverage as our research programmes.
01
Markets & demand
How large a market is, how fast it is moving, and where value sits by segment, geography and channel.
02
Customers & segments
How buyers decide, what they value and how they differ — measured from behaviour and stated preference.
03
Competition & positioning
Where an organisation stands relative to its competitive set, and how perception and messaging perform.
04
Sectors & value chains
How an industry is structured, what is driving change, and how it is likely to evolve over the medium term.
05
Entry & expansion
Whether, how and on what terms to enter a new market, with the regulatory and partner picture set out.
06
Investment & policy
Commercial due diligence for capital decisions, and regulatory-impact analysis for public ones.
Sectors we cover
- Financial services
- Health & life sciences
- Technology & telecommunications
- Energy & natural resources
- Consumer & retail
- Education
- Manufacturing & industrials
- Agriculture & food systems
- Transport & logistics
- Media & information services
- Public sector & multilateral institutions
Services
Eight ways we can help.
Each service is a defined, scoped engagement. Follow any one for its methods, example outputs, relevant sectors and answers to common questions.
Sizing Demand Customer Research
Segmentation, needs and buying behaviour from primary fieldwork.
Landscape Competitive Intelligence
Structured analysis of competitors, positioning and market share.
Sectors Sector Reports
In-depth studies of industry structure, drivers and outlook.
Entry Market Entry
Feasibility, demand and regulatory assessment for new markets.
Positioning Brand & Positioning Research
Perception, messaging and category-positioning studies.
Diligence Investor Research
Commercial due diligence and market evidence for investment.
Policy Policy & Market Research
Regulatory impact and market analysis for public decisions.
Methods
A consistent method, disclosed in full.
Whichever service a project draws on, the underlying approach is the same. We specify the sampling frame and questionnaire, field through accredited partners under our supervision, and combine primary interviews with licensed and public data. Every claim in a report is attributed to a source category, and each estimate is delivered with its assumptions and sensitivity ranges shown.
- Triangulation between bottom-up and top-down evidence
- Structured interviews and expert-network fieldwork
- Discrete-choice and conjoint analysis of trade-offs
- Scenario and sensitivity modelling of key assumptions
- Comparison against adjacent or precedent markets
- Independent review before delivery
Example outputs
What a client receives.
Deliverables are agreed at scoping. Across engagements they take a few recurring forms, each documented so it can be checked and reused.
Sized market models
Value and volume by segment, geography and channel, with a documented data appendix and scenario forecasts.
Segmentation & customer studies
Sized, profiled customer groups with needs, willingness-to-pay and journey mapping from primary fieldwork.
Competitor scorecards
Comparable, sourced benchmarking of strategy, pricing and capability, with a positioning map of the set.
Sector & due-diligence reports
Full structure-drivers-outlook reports and commercial due diligence structured to the investment thesis.
Board-ready briefings
Executive decks and options briefings suitable for board, investment-committee or ministerial circulation.
Data appendices
Every figure sourced, every assumption listed, so a client's own team can interrogate and update the work.
Engagement
How a project runs.
Most engagements run four to twelve weeks from scoping to final delivery, depending on the number of segments, geographies and the availability of primary data.
- 01
Scope & design
We agree the questions, methods and success criteria — and what would change a recommendation — before fieldwork begins.
- 02
Collect & analyse
Primary fieldwork and secondary data are gathered under documented sampling, consent and quality protocols.
- 03
Review
Findings are checked against sources and reviewed independently, with confidence ranges stated rather than implied.
- 04
Deliver & support
Reports, models and briefings are handed over with methods and assumptions documented for your own team to reuse.
Commission a project
Discuss a market-research brief with our team.
Tell us the decision you are trying to make and the evidence you already have. We will propose a scope, method and timeline, and be candid about what independent research can and cannot settle.